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HOOK (ONE)

NEW! Franken Chug Popper

The Hogy Franken Popper is the first crowd-sourced lure in the saltwater game, designed from the input of 757 hardcore anglers who each helped shape its body, balance, and function.

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Micro-Chug

Featuring a large cup face, this popper maximizes water displacement and creates an attention-grabbing splash. When worked correctly, the popper throws a significant amount of water ahead, amplifying splash and noise to serve as powerful attractants.

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OG Swimmer

Shallow-lipped swimming plugs, often referred to as Finnish Swimmers, have been a staple among anglers for generations. These lures are distinguished by their small lip, which allows them to navigate near the water's surface.

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Perfect Needle

The Hogy Needlefish is a classic design crafted with premium plastic, carefully balanced for deadly action. Needlefish-style lures are a tried-and-true method that many surf anglers swear by.

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In-Line Rigged

Epoxy Jig Lures®

This lure literally does it all. The Hogy Epoxy Jig Lure is an OUTSANDING top water casting and sub-surface jig.

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In-Line Rigged

Heavy Minnow

Best selling - long casting metals for the 2024 Albie & Bonito Season.

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Wholesale Best Sellers

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Printed Playbooks

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